Friday, April 11, 2008

Masterpiece ratings

From WGBH: (keep in mind that the number is small to start, but it is nice progress):

We're excited to report that the launch of the new MASTERPIECE has been a dazzling success. To date, our average rating in the overnight markets is a 2.1: a 50 percent increase over the 2006-2007 season.Since we went on the air in January with a new name (MASTERPIECE), a new look (bye bye armchair), a new host (Gillian Anderson), and new scheduling (three genres: CLASSIC, MYSTERY, AND CONTEMPORARY), the series has drawn a larger and broader audience that includes*: -- a 125% increase among women 18-49, and -- an 85% increase among women 50 and older"We have really achieved what we hoped for with the revamped MASTERPIECE," say executive producer Rebecca Eaton."We hit the mark with a new generation of drama fans, and at the same time increased the size of our core audience."Still to come on MASTERPIECE CLASSIC: A bold new adaptation of A Room with a View on April 13; My Boy Jack, the starring Daniel Radcliffe and Kim Cattrall on April 20, and Cranford, a three-part miniseries starring Judi Dench premiering May 4.

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