Monday, June 23, 2008

Camp Rock gets it done for Disney

Disney’s “Camp Rock” Becomes Cable’s Most-Watched Entertainment

Telecast of 2007/08, and Ranks No. 1 Overall in Tweens 9-14

Disney’s “Camp Rock” Debuts as the Network’s No. 2

Original Movie of All-Time with 8.9 million Total Viewers

Disney’s “Camp Rock” Makes Disney Channel TV’s Most-Watched Network

in the Time Slot, Towering Over Runner-Up CBS by More Than 3 Million,

and Also Takes Top Rank in Kids 6-11 and Tweens 9-14

Disney’s “Camp Rock” is the Summer’s No. 1 Friday Night

TV Telecast in Total Viewers, Kids 6-11 and Tweens 9-14

Peaking With Nearly 10 Million Viewers in its Final Half-Hour,

Disney’s “Camp Rock” Gains 2 Million, Start-to-Finish

“Friday, June 20, 2008” (8:00-10:00 p.m.)

Against all cable telecasts in 2007/08, Disney’s “Camp Rock” became the No. 1 entertainment telecast in Total Viewers (8.9 million), and No. 1 telecast overall in Tweens 9-14 (3.4 million).

Disney’s “Camp Rock” debuted as Disney Channel’s No. 2 original movie of all-time in Total Viewers (8.9 million), behind only last Summer’s record-setting “Disney’s High School Musical 2.” In fact, “Camp Rock” opened as the net’s No. 1 non-sequel DCOM of all-time in Total Viewers besting the premiere telecast of “High School Musical.”

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