Monday, September 22, 2008

End of Stadium brings record viewership

From YES Network:

NEW YORK, September 22, 2008 – The YES Network’s special pre-game show in advance of last night’s Yankee Stadium finale was seen by nearly 1 million viewers (986,000 total viewers) between 8:15-8:30 pm, with the entire show (6:00-8:30 pm) averaging more than a half-million viewers (558,000 total viewers) and generating a 5.27 TV household rating in the New York DMA.

Additionally, YES was the most-watched network in New York from 7:30-8:30 pm yesterday. During the 8:00-8:30 pm half-hour, more people watched YES than both NBC’s NFL coverage and ABC’s Primetime Emmy Awards head-to-head.

Sunday’s pre-game show was the highest-rated and most-watched Yankees pre-game show ever on YES. It surpassed the previous records for a Yankees pre-game show on YES, the 3.01 rating and 279,000 total viewers attracted for the October 12, 2004 pre-game show in advance of the Yankees-Red Sox playoff game.

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