Oscar-nominated movies and PPV numbers

From Comcast Connecticut:
There were 11 Oscar nominated movies available On Demand at some point before the nominations, and in the window post-nominations, we measured the following films from 1/25-2/14: Inception, Dogtooth, Toy Story 3, The Town, The Kids are All Right, Salt, How to Train Your Dragon, Iron Man 2, Exit Through the Gift Shop, Winter’s Bone, and I Am Love.

Six of these movies saw a boost in views after the nominations were announced (and five of the six films are movies that weren’t considered big blockbuster films – excluding How to Train Your Dragon). Here’s a breakdown:

Title	% Increase	Nomination Category
The Kids Are All Right	11%	Best picture, actress, supporting actor, screenplay
How To Train Your Dragon	4%	Best animated feature, music (score)
Dogtooth	22%	Best foreign film
Exit Through the Gift Shop	61%	Best documentary feature
Winter's Bone	257%	Best picture, actress, supporting actor, adapted screenplay
I Am Love	3%	Best costume design

It’s important to note that The Social Network was not available On Demand prior to the nominations and started on 2/2. It was the top performing movie On Demand from 2/2 to 2/14 with almost twice as many views as the next highest title.

There are five out of ten Best Picture nominees available On Demand. Below are the rankings of views for the Best Picture nominees:

Post Nomination (1/25 – 2/14)

1. The Social Network

2. The Kids Are All Right

3. Toy Story 3

4. Inception

5. Winter’s Bone

Pre Nomination (Whenever they were in window On Demand)

1. Inception

2. Toy Story 3

3. The Kids Are All Right

4. Winter’s Bone

5. The Social Network was NOT available

Total Views (a combination of the above two lists)

1. The Social Network

2. Inception

3. Toy Story 3

4. The Kids Are All Right

5. Winter’s Bone

Again – just an interesting fact that The Social Network had nearly the same amount of views as all other best picture nominees combined.