Friday, April 27, 2007

First night of sweeps; let the spin begin

Here is how two networks are spinning the first night of the May sweeps (which was thurs.):
Says ABC:
ABC Tallies its First Opening Night Adult 18-49 Victory
During Any May Sweep Period in More Than 15 Years

Growing Week to Week in Viewers and Young Adults, ABC’s
“Ugly Betty” Ranks a Strong No. 1 in its Hour with Women 18-34

The No. 1 TV Program on Thursday, “Grey’s Anatomy” Wins the
9 O’clock Hour by Wide Margins Across All Key Adult Demographics

For the Second Week in a Row, ABC’s “October Road” Season Finale Wins its
Time-Slot in Adults 18-49, Beating Originals of CBS’ “Shark” and NBC’s “ER”

Says CBS:

"Shark" Wins its Time Period in Viewers

"Survivor: Fiji" Places First in Viewers and Key Demos

CBS Wins the First Night of the May Sweep in Viewers and Adults 25-54

So this is why I don't do much on demos, even though (or because) stations and networks use them to make money. It's all just commerce. What you can learn from these claims is this: CSI and Grey's attract a lot of viewers, but "Grey's" are younger and more female (I don't know how any man can watch this soap). "October Road" looks like it will be renewed. "Shark" is doing well. "Ugly Betty" has done very well (with Guilford's Becki Newton). It also looks great in HDTV, I might add (all the pretty colors). CBS has an older audience but it's better than it used to be. We used to say that the average age of the CBS audience was dead. Now it's around 45 or so. One last thing: ABC says "Grey's" is "No. 1 on Thursdays" and CBS says CSI tops Grey's in viewers. Interesting, unless ABC means "No. 1" in a demo we care about.

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