Celebrity Apprentice; where's the logic?

except for the charity that benefits, this is a really bad idea:
From nbc:

Trace Adkins, Carol Alt, Stephen Baldwin, Nadia Comaneci, Tiffany Fallon, Jennie Finch, Nely Galan, Marilu Henner, Lennox Lewis, Piers Morgan, Omarosa, Tito Ortiz, Vincent Pastore, and Gene Simmons To Face Off on the City Streets and in the Boardroom For Charity

NEW YORK - Monday, Nov. 19th 2007 - NBC and Donald Trump return to New York City with "The Celebrity Apprentice," with an all-star celebrity lineup of candidates. Now in its seventh season, this installment of "The Apprentice" changes the game. "The Celebrity Apprentice" with host Donald Trump begins its latest edition on Thursday, January 3 (9:00PM ET). Contestants will not be vying for a job with Donald Trump, but the business-savvy celebrity contestants will be working towards a greater goal -- as they raise over a million dollars for their various charities throughout the season. Not only will the final winner be crowned the first 'Celebrity Apprentice,' but he or she will also have the honor of delivering a two-hundred and fifty thousand dollar bonus check to their designated charity.